LIFTARA was founded in 2025 by Cardoso Pinheiro in Newark, New Jersey, with a straightforward mission: make daily sports nutrition simpler, cleaner, and easier to stick with.
After years of navigating overcomplicated supplement stacks and products full of fillers and vague claims, Cardoso set out to build something different — a brand that respects the intelligence of active adults and puts transparency first.
Our first formula brings together three proven ingredients — creatine monohydrate, collagen peptides, and BCAAs — in a Pink Lemonade gummy format designed for real daily routines. No proprietary blends, no hidden amounts. Every active ingredient and its exact dose is clearly listed on the label.
LIFTARA is built for people who train consistently, live actively, and want a supplement that fits into their life — not the other way around.
We’re a small, independent brand based in Newark, NJ, committed to clear product facts, honest communication, and formulas that earn your trust over time.
Cardoso Pinheiro
Founder, LIFTARA
Newark, New Jersey